PROCESSIA | Propelling innovation
Founded in Quebec in 2000 and now active in seven countries, Processia is one of the world's largest firms specializing in Product Lifecycle Management systems integration and consulting. Moreover, it ranks among the fastest-growing Canadian companies, according to Canadian Business and Maclean’s.
To assert its leadership, Processia called on BrandBourg to precisely define its brand DNA and provide insights on its brand architecture and its communications.
Working closely with the client team, BrandBourg's strategists and creatives steered an inclusive process that led to a brand strategy based on a bold core concept linking performance and fluidity.
The brand's signature – Propelling Innovation – captures the essence of both Processia's approach and the end benefit it provides.
To ensure all members of the company align with the brand strategy and its execution, BrandBourg crafted, in collaboration with the client's internal teams, the Processia culture manifesto, a document that expresses the company's unique culture and provides for its continuity.
Comprised of 12 statements that reflect the values of the organization, the desired brand experience and the target behaviours, the culture manifesto is a key document for attracting talent, standardizing the client experience and developing team spirit within a culturally diverse group working in a multigeographical context.
Throughout the mandate, BrandBourg worked closely with Parkour3, a digital communications firm, to ensure the development of the brand's visual identity and communication tools.
“BrandBourg was able to identify what distinguishes us and makes us unique, so that we could better position ourselves in the market. Their participative approach was key in obtaining the quick acceptance and onboarding of the entire team.”
-Vincent Fraser, CEO